Are you listening to what the market is telling you?

Are you listening to what the market is telling you?

Ask any marketer, and they will tell you that the best results come from seeking out insights from the target market, and letting customers tell you whether you’re on the right track.

Imagine you’re launching a new product: You might create a prototype or conduct market research to validate the idea with your customers. Through thoughtful observation and asking the right questions, you can learn how to refine your product and get it ready for launch.

Sounds smart, but I reckon very few of us do that with our own personal brand.

Six signs you're ready for a promotion

Six signs you're ready for a promotion

If you've had that niggling feeling that you've outgrown your current job, you're not alone.  

According to the 2014 Global Workforce Study, almost one third of Australian workers are looking to leave their current role within two years. But how do you know you’re actually ready to take on something new?

It’s natural to feel restless when you’ve been doing the same job for a while. But are you truly ready to take on something new? Or would it be better to stay put for a bit longer? It might be time to update your CV if the following six things seem familiar... 

Your first 90 days matter most

Your first 90 days matter most

The experts agree – the first 90 days in your new job are the most important. It’s the time when opinions about your capability, and the value you bring to the organisation, are be formed. So what can you do to make a good impression?

Starting a new job is daunting. And for good reason. After just a few months – 90 days to be precise – you will be expected to demonstrate your value, to fit in culturally and get runs on the board. Here are our top tips for making your first quarter really count: